Know Your Audience Reflection
Do you insist on telling people what you want them to hear rather than asking what they need? What audiences do you communicate with (personal and/or profession...
Category: 1c Know Your Audience
Know Your Audience is the First Rule of Platinum Communications. It is the foundation for all the components.
Audience Is Always Right
Always right? Always. The audience always knows more than the facilitator. If you, the facilitator, think you are smarter than the audience, leave the roo...
Facilitation Group Revolts
Maxine is a seasoned facilitator. Her assigned topic is vanilla and of little interest to her. Several minutes into her presentation, the audience seemed dist...
It Happened in Stockholm
Seventeen executives from and near Stockholm were invited to participate in a strategic meeting to reshape healthcare in Sweden. As the so-called wise man fro...
Facilitating a Dysfunctional Group
Sally, Executive VP, invited me to help her transform her team from being dysfunctional to a team that delivered all its potential. I told her I would giv...
First Rule of Communication
My work with a network television station in Minnesota was telling and lasting. There were 16-17 executives who participated in a multi-day retreat using the b...
Tutorial: Level 1 Component 1: Know Your Audience
Level 1: Know Your Audience Audience may be one person or one thousand. Audiences expect respect, and a respectful relationship leads to authentic communi...